Customer orientation
Besides product features, quality characteristics of customer service, maintenance departments, and repair services are becoming more and more critical for the success of these products or services. This applies even more for services of banks, insurances, software suppliers, mail-order houses and others. Better quality of products and services – builds added value with the customer.
Since customers have clear expectations and criteria for services like repair of a washing machine, the purchase of a camera or a life insurance, the specific identification, analysis and arrangement of quality dimensions for a specific service mix for your customers which is in line with the capabilities of your company will be the objective of IMT activities in this field.